At the top of 2023, Tally announced a major pivot in the overall business strategy of the company — a redirection from a direct-to-consumer model as its primary focus, to a B2B direction where we would need to market Tally as a SaaS product.
A nimble team of our founder, product VPs, and marketing directors began crafting our sales pitch of a pretty robust and complex application — and our creative team was tasked specifically with producing a video that would explain those unfamiliar with Tally in our introductory sales calls.
After developing the story and honing our script, the remainder of the production was handed off to me to see through to the end. Leading the art direction, storyboarding, and animation/video editing, we landed on a video that was able to condense what had initially taken our sales team roughly one hour to communicate, into a three minute video.
This quickly improved all consequent sales calls, and allowed for more deep discussion on business case, technical queries and even time for us to showcase exploratory product demos to strengthen the pitch.