BRIEF:
We worked with TikTok to amplify our relationship through exclusive content, events, and marketing that created unique content-driven experiences on each other’s platforms to engage existing users and acquire new users. We looked to increase brand affinity and grab younger audiences with first of its kind content from TikTok creators.
CHALLENGE & SOLUTION:
We looked to develop on-platform and marketing assets utilizing TikTok’s branding with emphasis on the highlighted artist while remaining in the existing Pandora tile system and layout.
With a custom background that ties in TikTok’s brand colors and high contrast aesthetic, we paired a deeper color background to punch up the colors of the gradated ring around the artist image, and the playlist and artist names. The visual direction was then applied to paid direct-response ads for Programmatic, email and our OOH billboard placement in Times Square.
Creative Strategy • Visual Direction • Creative Execution • Production & Delivery