BRIEF:
After performing a series of tests on our partnership creative assets on Roku, the brand provided some observations and recommendations to increase our subscriber acquisition on their platform.
SOLUTION:
In our findings, we discovered that the most successful tactic was an artist-centered approach, followed by a Pandora brand-specific option.
Creative featuring trending artists and their albums performed best, and we wanted to extend our “All-In” brand campaign onto Roku to communicate the benefits of subscribing. Using the artist album artwork as the draw-in image, we scaled the images up to make the artist front-and-center. This also allowed us to include messaging that called out the artist name for the viewer’s reinforcement, in our “All-In” typography format. This direction included our brand font and hand-drawn type, as well as platform iconography for the brand-specific applications.
Visual Direction • Creative Execution • Production & Delivery