BRIEF:
Recreate the authenticity and energy of Pandora Live events virtually for our Q4 show featuring Dua Lipa, tying in her brand and the placement of nationwide sponsors into pre-show and meet-and-greet activations.
SOLUTION:
The event utilized paid, owned and organic media to target fans of the artist, driving them to RSVP and stream the event on a dedicated landing page via Maestro. Producing over 125 assets, all tied back to the event creative — many of which incorporated sponsors’ specific messaging and content needs for brand placements throughout the show.
RESULT:
60.1k fans watched Dua Lipa’s event, outselling even the largest stadiums, with the virtual event covered in Billboard, Vogue, Teen Vogue, The New York Times and Newsweek.
Visual Direction • Creative Execution • Production & Delivery