BRIEF:
In honor of Black History Month, most brands choose to focus on historical figures, running clips of famous MLK speeches with black & white montages of civil rights activists, marches, and sit-ins. However, history is continuing to take shape right now. We wanted to focus on the people who are making history today, and shaping the future of the Black community.
CREATIVE STRATEGY:
Looking to pay homage to the Black change-makers of today, and recognizing their hand in shaping our future, our visual approach looks to create a synergy of these two ideas. Pulling early influence from Black churches of the 60’s and 70’s, that at the time of construction, chose to highlight the contemporary figures of the Civil Rights movement through the use of stained glass imagery. The mosaic of patterned tiles and their converging lines spoke to a feeling of unity, and uplifted the lBack excellence within the community.
Today, these lines and compositions can be seen in the artistic movement of Afrofuturism, featured in Black design, fashion and media (i.e., Beyoncé’s, Black Is King). These depictions look to provide an optimistic, reverent view of Blackness that emphasizes our presence, impact, and beauty.
Merging these two styles together provided us with us a visual direction that gives its roses to today’s Black influencers of change in a way that feels relevant and fresh.
KEY CONCEPTS:
Reverence, Optimism, Unity, Intersectionality, Liberation
VISUAL REFERENCES:
Afrofuturism, Stained Glass
VISUAL ELEMENTS:
Shape: Geometric, Mosaic
Color: Contemporary, Pop, Saturated, Warm
Texture: Contrast between clean and detailed line work
Creative Strategy • Visual Direction • Creative Execution • Production & Delivery