BRIEF:
In honor of Pandora’s inaugural celebration of Caribbean American Heritage Month and post-Carnival season, Reggae & Caribbean programming developed the first tier-one, One Caribbean, station to be launched as its main campaign content destination. The aim of this station is to create a pan-Caribbean listening experience that celebrates the diverse cultural tapestry of the region, the history of the music and people, and the influence Caribbean music has had on other genres.
CONCEPT:
Centering our look-and-feel on Caribbean pride and the high-energy feelings and optics of Carnival, we sought to marry these ideas, and have our visual direction garner the notion of celebration and unity. Invoking an escape and the feelings of joy often heard in the spaces where the music is played, the design draws inspiration from the up-tempo, diverse, and vibrant sounds of the Caribbean that’s had a massive cultural influence on mainstream music today. We utilized texture to give a nod to the elements and the actual geographic location from which this influence comes, then tied in the flag colors of the nations within the region.
KEY IDEAS: Carnival, Celebration, Island Pride, High Energy
KEY ELEMENTS:
Design: Layered, Textured, Punchy, Unified Composition
Color: High saturated, primary and secondary colors from Caribbean national flags
Creative Strategy • Visual Direction • Creative Execution • Production & Delivery