Aiming to make people feel less stressed and better off financially together with Tally, our creative team was tasked with developing new TV spots with a focus on this emotional undertone to garner new acquisitions.
“Wine Night” was one of four ads developed by our team, and was the chosen spot to run during our sponsorship with Hulu/The Kardashians, and also aired during the 2022 MTV VMA Awards.
With this increased visibility, the team was asked to produce a collection of banner and paid social ads featuring stills from “Wine Night” to thread the members who had seen the streaming/TV spot with a simple to access click-through link to check rates and determine their eligibility with Tally.
Creative Strategy • Visual Direction • Creative Execution • Production & Delivery